We’re excited to announce the successful closure of a strategic investment into one of India’s fastest-growing, bootstrapped beauty & personal care brands - a company that has scaled from ~₹35 Cr to over ₹100 Cr ARR in a remarkably short period, entirely on the back of product-led growth.
What made this brand stand out was its commitment to clean, need-first formulations, powered by active ingredients that solve real, often overlooked, consumer problems. Every product the company launched was rooted in genuine user pain points, a reminder that the strongest external funding doesn’t come from pitch decks, but from the conviction that repeat customers create real momentum.
Built by first-time founders without a traditional pedigree or institutional backing, the brand was grown lean, profitable, and with absolute clarity. Even during the deal process, the business continued compounding - giving investors real-time validation of its trajectory.
How the Deal Shaped Up on Done Deal
Using the Done Deal platform:
- 🧠 50+ investors were AI-matched to the opportunity
- ⚡ 30+ showed strong, active interest
- 🤝 15 reached advanced discussions
The founders ultimately chose to partner with a large strategic family office, unlocking far more than capital — a genuine scale-up playbook backed by experience in other consumer brands. With this partnership now formalised, the brand is targeting ₹500 Cr+ scale in its next chapter.
Why This Deal Matters
India’s BPC ecosystem is buzzing - with breakout brands building category-defining franchises through authenticity, formulation science, and community-driven growth. This transaction adds a new dimension to that story:
a bootstrapped, profitable, no-shortcut path to scale, reinforcing that India can build brands the right way, one customer pain point at a time.
What It Means for Done Deal
At Done Deal, we’re rethinking what investment banking can look like when built as a product and platform. From our very first deal (<₹5 Cr) to this ₹150 Cr+ commitment, our focus has remained the same:
“Enable curated discovery, empower founder-first outcomes, and make starting up worth it.”
What makes this outcome special for us? Even though this may be ~30× larger than many transactions on the platform, we treat every deal with the same level of obsession — ensuring every founder gets a fair, transparent, insight-driven fundraising experience.
We’ve now onboarded 1,200+ startups and 700+ strategic + financial investors, and have helped close 17+ deals across consumer, SaaS, fintech, creator economy, AI and more. Beyond AI-enabled matchmaking, we guide founders through the full journey with a trusted network of legal & financial professionals.
If you’d like to explore opportunities or learn more, visit done.deals.
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