We’re excited to announce the successful closure of a strategic transaction on the Done Deal platform - the acquisition of a majority stake in Get-A-Way by Heritage Foods, one of India’s leading publicly listed dairy companies.
Get-A-Way, founded by a young team passionate about building a “guilt-free indulgence” category, has rapidly scaled into one of India’s most loved healthy, high-protein, low-sugar dessert brands. With strong consumer love, smart distribution across e-commerce, Q-commerce and modern retail, and a differentiated product portfolio, the brand stood out as a category creator in the better-for-you dessert space.
Heritage Foods announced the acquisition of a 51% controlling stake, with an option to increase its stake to up to 71% by March 2026. For Heritage, this marks a meaningful entry into the fast-growing health-focused dessert segment; for Get-A-Way, it unlocks access to large-scale manufacturing, deeper retail distribution and the backing of one of India’s most respected dairy institutions.
How Done Deal Helped
Through the Done Deal platform:
- 🧠 80+ investors were AI-matched to the opportunity
- ⚡ 10+ showed strong, active interest
- 🤝 5 reached advanced discussions
This resulted in a clean, strategic outcome with long-term alignment between both sides.
Why This Matters
The acquisition signals the next phase of India’s FMCG evolution - where large incumbents actively partner with new-age brands built on innovation, community and product depth. For founders, it’s a reminder that building real traction and consumer love creates meaningful strategic pathways beyond traditional fundraising.
About Done Deal
Done Deal continues to reimagine investment banking as a platform - enabling curated discovery and founder-first outcomes. With 1,200+ startups and 700+ investors on board, we’ve helped close 17+ strategic and financial deals across consumer brands, SaaS, fintech, AI and more.
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