Over the past decade, ScoopWhoop has grown into one of India’s most influential youth-focused media brands, known for its culturally relevant, male oriented digital content. In a fast-evolving content ecosystem, the brand now enters a new phase under WLDD - a creative marketing company redefining how brands connect with Gen Z and millennials.
When WLDD came across ScoopWhoop on Done Deal, it immediately recognized the synergy. The acquisition marks a strategic expansion for WLDD as it scales its offerings across content, creators, and culture.
Done Deal enabled multiple high-intent conversations with strategic buyers across the digital and media landscape. Through curated outreach and discreet matchmaking, ScoopWhoop attracted strong interest from players looking to expand their content footprint.
WLDD stood out early with its clear creative vision and operational agility. Once aligned on intent, both sides moved quickly with Done Deal facilitating momentum across touchpoints, the deal was closed end to end in just 3 weeks.
WLDD has been rapidly building a reputation for merging creativity with performance. With ScoopWhoop now part of its portfolio, WLDD gains a trusted media brand and a rich archive of storytelling IPs to further elevate its full-stack marketing solutions.
The transaction positions both teams to jointly explore new monetization avenues, across original content, creator-led formats & culturally resonant brand partnerships.
At Done Deal, we help founders unlock strategic outcomes - confidentially and efficiently. By providing targeted exposure to high-intent buyers, we enable startups and legacy brands alike to find the right partners for their next chapter.
If you're building something meaningful, or know someone who is, we invite you to join the Done Deal Club and let the right opportunity find you.
Article Links